While it has been criminally ignored by the Academy Awards, one thing is certain about Straight Outta Compton, it made a boatload of money. The film shows the huge box office success at the end of last summer. Now executives at Universal and Facebook to talk about one of the reasons they believe they can achieve success. They have targeted various ethnic groups different trailers for the film.
Speaking in the South by Southwest this week, Global Executive Vice President of Digital Marketing Mr. Doug, Neil and Facebook, president of entertainment, Jim Wood opened up about how they can customize marketing to ethnic groups different, in order to give them the Kings that they need in order to become excited for the Straight Outta Compton. According to Business Insider the matter is that the level of understanding with the rap group N.W.A. Differs greatly among different nations. The "people" are regarded as not knowing much about N.W.A. As a group, however, they realized that Ice Cube as anyone, as he became an actor famous in its own right in his last few years, and that Dr. Dre was known as the man behind the beating headphone brand. So the audience sees on Facebook trailers not mentioned N.W.A. By name and instead created the film as the "origin" of Cube and Dre.
American Africa, however, has been viewed to the knowledge base of N.W.A, and so this film marketed towards them used the name again and again, while Hispanics receive is usually short film, one that included welcoming quote written in Spanish. Overall marketing plan certainly seems to have done, the film earned $ 160 million at the domestic box office.
However, it seems that the market is not usually directed toward ethnic groups, something Facebook wants to be sure that people understand. In a statement, which said Facebook
Many media said that Facebook allows advertisers to target ads based on race. That is not accurate. Facebook does not have the ability for people to identify themselves by race or ethnicity on the platform. As part of offering its brand advertising can target ads on Facebook to people based on how they could respond to the contents. The same section was created, in secure privacy by using a different language, like, and team members on the platform.
So obviously, the algorithm for their ads not allow advertisers to target consumers based on race. Users do not really provide race to Facebook, so it will not be possible. Rather, what is obvious is a universal look at what users like and do on Facebook who gave a demonstration of their racing seriously, and this data is used to target the movie. Passion is part of Facebook which made trailers Spanish is easier to target.
Here is a version of Facebook that's not a movie. We honestly did not notice before, while N.W.A.is names mentioned here, Ice Cube and Dre's name shows up more.
This is the future of movie marketing? Advertising Specialties designed to interest you in a movie? What do you think? Let us know in the comments.
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